08 January, 2010

Blog Readership : December 2009 vs November 2009

We provide you with statistics on our blog readership. Here are the readership statistics for our Promoting Suva blog for the months of December and November 2009. Data for November is given first followed by data for December. [Our blog statistics are maintained on Google Analytics.] November 2009 December 2009 Observations
  1. Readership of the blog fell over the month of December 2009 after peaking the previous month with searches for the Miss South Pacific Pageant which was held in Suva during November 2009.
  2. Readers from Fiji, Australia, USA, New Zealand, United Kingdom and Canada continue to form our largest readership group being over 80% of our blog readers. Readers from these countries can best be targeted for marketing from this blog.
  3. Our top referring site continues to be google.com. The high referrals from google.com indicates our continued strong and high visibility on google searches. Our site's search ranking on Google continues to do well with most searches, e.g. for 'Suva activities', 'Suva events', 'Suva Sports', 'Suva art', 'Suva craft', 'Suva tourist activities', 'Suva shopping', our site usually appears on Page 1.
  4. Keyword searches indicate that readers are searching for a broad range of issues from individuals, to activities, to places and sights, to shopping and art. Most notable over the month of December were the searches for the new Tappoos City Plaza which opened in Suva during the month. There is sustained high searches for commercial/shopping companies e.g. Courts Homecentres, Tappoos, MHCC, etc, with the trend now moving towards more online shopping. We have also noticed that readers are now spending more time going through our blog i.e. our blog's stickiness has risen.

Companies can utilise our wide readership base and high search rankings to market and advertise their products. For advertising to our wide readership base, check our advertising rates here.

If you wish to discuss how we you can advertise your products and services on our blog, e-mail us on info@gilbert.com.fj or call telephone (679) 3342719, (679) 3544897 or (679) 9921427.

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